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Cirsium Biosciences (legacy VecProBio) needed to reflect their groundbreaking technology—using plants for gene therapy manufacturing—into a vibrant brand identity, website, and other needs. Our collaboration spanned three key phases:
Phase 1: Seeding a New Identity
We started by deeply researching industry trends to sprout a new name and logo. The result was an identity reflecting Cirsium Biosciences’ innovative spirit, complete with energizing colors and patterns.
Phase 2: Cultivating a Dynamic Website
Next, we crafted a website that truly represents their technology’s essence. Dynamic animations and engaging content brought their digital presence to life, showcasing their revolutionary approach in gene therapy.
Phase 3: Growing Brand Presence
In the final phase, we ensured the brand flourished across all mediums, from print to digital. Our strategic launch campaign successfully introduced their new identity and website, spreading their story far and wide.
We’re proud to have brought their brand to life that’s as innovative and resilient as their work in gene therapy.
Alaray Creative is a woman-owned design and marketing firm that provides an array of design and marketing services to entrepreneurs, small businesses, and regional/nationwide firms.
Located in Chattanooga, TN – working wherever you are.
